Does the 'bot' keep complaining your blog post has too many ‘passive sentences’?

Here’s what that smarty pants is talking about…

Sentences can be ACTIVE or PASSIVE. 

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In an ACTIVE SENTENCE, the subject of the sentence performs an action. 

Example: James Architects has designed over a hundred zero-carbon homes. 

In a PASSIVE SENTENCE, something is done TO the subject of the sentence. 

Example: Over a hundred zero-carbon homes have been designed by James Architects. 

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🤷‍♂️ So why should you use mostly active sentences when you write content for your business?

✔ It shows confidence and makes you sound in control

✔ It produces shorter more direct sentences

✔ It’s easier and clearer for your reader to understand

✔ It attributes your good work directly to you

🔎 And how can you spot those slippery passive sentences?...

…Look out for a ‘by’ phrase at the end of your sentence. 

Rewrite it so the subject in the ‘by’ phrase comes at the start. 

Example:  (Passive) The award-winning project was led by our team.

(Active) Our team led the award-winning project.

Good luck taking on the bot! And if you ever need keyboard back-up, get in touch!